Boris meets Biden: How a global agency won the contract to deliver the G7 summit

The global events agency Identity came through a competitive tender process to secure the contract for the three-day world summit, Michael Gietzen, managing director of Identity reveals.

Gietzen, unpicks the process that saw the agency get the green light from the UK Government’s Foreign and Commonwealth Development Office to deliver the 47th G7 summit.

Attendees for the showcase event in Carbis Bay, Cornwall on June 11-13, 2021 include the UK Prime Minister Boris Johnson, US president Joe Biden, leaders of G7 and EU nations, as well as a number of invited guest countries.

It will be UK’s first international in-person event since the pandemic lockdown, and it will include the first face-to-face meeting between Boris and the US President Joe Biden.

Gietzen also talks about how the event has been designed to address sustainability as well as supporting local suppliers - an important part of the delivery of the event.

Boris Johnson will use the UK’s G7 Presidency to "unite leading democracies" to help the world to build back better from coronavirus and create a "greener, more prosperous future", according to the G7.